Email Marketing:
If you want to advertise your company, services, products email marketing is the best way to do it. You can attract clients around the world. Almost every business, company, individual who use internet has an email addresses and every professional and company officials do check their emails daily so you have huge chance to get good results out of it.
How to do email marketing?
To start email marketing you need to have following things
- Email Lists
The most important part is email list you need valid email list as per your requirements. Let suppose if you want to advertise your restaurant in “New York” then you need to have an email list which has valid email addresses of people who live in USA and specially looking for good food and more specifically the food that you selling i.e fast food, Chinese, Indian, Pakistani etc.…
How to get an email list?
Well if you are new you have no clients you need to buy a list from a company or an individual seller. As their no other way to have an email lists because you are new.
If you are old still you can’t have a good no of people in your email list. So in any case to advertise your restaurant in New York by email marketing you need a good number of email addresses in your consumer email list of people who live in New York.
- Email Marketing Service/ SMTP Service
The next important thing you need is an email marketing service provider or a SMTP service provider which allow you to send emails in big quantity. Because you are going to use an email list which is purchased and not optin so you can’t use email marketing service like mailchimp, send blue, maildril etc… so what you need is to find out a service provider which allows you to send emails to non optin list or to a purchased list.
Why you need dedicated smtp server for email marketing
Well if you have purchased list new york so it means you will have hopefully about million email addresses to whom you are going to send emails. And as we discussed because its purchased list so obviously it will have many bad or invalid or inactive email addresses which will cause so many bounces. And because it will be a consumer list so it will have email addresses based on free ISPs i.e yahoo, aol, Hotmail, gmail etc. So it means you need a solution which will allow you to send high volume emails to purchased list at affordable price you cant pay per email delivery in this case it will be out of your budget. So normal smtp or an email marketing account wont be a good solution for you. You must look for a dedicated smtp server from a provider who allow to send bulk emails on daily bases.
Some recommendations for bulk smtp servers are:
- Massmailservers.net
- Hotsol.net
- bulkmailvps.com
- cloudsmtpservers.com
- powermtaservers.com
- instantbulksmtp.com
- dailysender.com
- Email marketing Software:
The next important thing is an email marketing software which allows you to send both text and html versions of emails and also offer you rich tracking features i.e how many people opened your emails, who unsubscribes, what are the bounces etc…
Here are some email marketing software
- Interspire
Web based email software which is very famouse and mostly people who are doing bulk email marketing are using interspire. Though because its old so many spam tarppers easily can detect it and may cause your IPs get blacklisted or mails get blocked.
- Mailwizz
A PHP script which is cheaper than interspire its new giving more better open rate than interspire but its not much easy to use as compare to interspire.
- Sendy
Another php script which is good and cheap and giving better results than interspire.
- Send Blaster
Send blaster is desktop based software so you need to keep your system on when you sending emails.
- AMS
Another desktop based software but its good.
- A good content / email campaign design/ Subject line
A good content, subject line and a good email campaign design can help you to have better open rate. Make sure your design is simple and don’t have much images and doesn’t contain any spam words.